1. What are the SEO tools you use?
The SEO tools that I use are Google analytic, GSC, Ahrefs, Semrush,Keyword Planner
2. What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
3. What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
4. What do you mean by Backlink?
The incoming links to your website or webpage are referred to as Backlink. It is also called an inbound link.
5. What are outbound links?
The outbound links are Links, from your website to another webpage or website.
6. Name some SEO blogs that help you to enhance your content marketing strategies
- Google Webmaster Central
- Search Engine Land
- SEOSmarty
- MOZ
- Search Engine Journal
- BacklinkO
- Ahrefs
6. How many types of Meta Tags are there in SEO? What are their character limits?
There are main types of Meta tags in SEO.
- Meta Description
- Title Tag
7. How many characters are in & Meta Description tag?
We can add 70 characters in a title tag and 222 characters in the Meta Description tag. Though Google now places a pixel limit.
8. What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
9. What is Black Hat SEO?
In order to get a high ranking on SEO search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
10. What is a longtail keyword?
Ans. A longtail keyword is a phrase that is usually 3-5 words long. Since it is very specific, it helps the brand to target very niche demographics which would attract quality traffic and in turn, lead to conversions.
11. What are some famous Black Hat SEO techniques?
- Link Farming
- Hidden text, etc.
- Gateway or Doorway pages
- Cloaking
- Keyword Stuffing
12. State the difference between ‘nofollow’ and ‘dofollow’ link
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
13. Why is Title Tag on Websites Valuable?
Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page.
14. What are the differences between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. While SEO is optimizing the site to increase the organic ranking of a site.
15. Explain the term LSI
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race, etc.
16. What is 301 redirect?
It is a method by which the user is redirected to a new page url to an old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url.
17. What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, etc.
18. What is robots.txt?
Robots.txt is a text file. It is through this file. It gives instructions to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
19. What is the latest update in SEO?
The latest updates in SEO are:
- Panda
- Penguin
20. What are the key aspects of the Panda update?
Panda is to improve the search on Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
21. What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that is violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
22. Which is the most important area to include in your keywords?
The most important area to include your keywords are,
- Page title
- Body text
- Meta Description
23. What are the social media platforms used for SEO?
Facebook, Instagram, Twitter, and LinkedIn are some important platforms that are used for online promotion.
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