3 True Ways To Get SEO Clients You Really Want
Want International SEO clients? Convert businesses owner that is excited to invest in SEO. Here’s how to get clients you really want to work with.
It takes creativity and strategy to appeal to a local market, which makes local businesses the most interesting SEO clients.
Despite the basics – Google Business Profile optimization, localized content, etc. – local businesses must often think outside the box when ranking locally.
This type of client acquisition also requires skill. Local SEO professionals strive to attract positive, ambitious, and proactive clients.
To get the local SEO clients you really want, here are some tips.
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1. Start Positive Conversations With Local Business Owners
I was due for a haircut a few years ago and searched for a local barber. In order to learn more about the prices of a barber with great reviews on Google, I visited their website.
Unfortunately, I received a “Warning!” message. Their website displays a “Your connection is not private” error.
This was due to the business not having their SSL certificate enabled.
In person, I let the owner know they had security issues with their website when I called to schedule an appointment.
Since the owner was unaware of the issue and managed the website herself, I offered to set up their SSL for free.
Later, my team diagnosed additional technical SEO issues for her and we continued to work together for a longer period of time.
Often, starting genuine conversations is the best way to attract local SEO clients.
If you can identify a need, chances are the business will be glad you let them know there are issues impacting their business.
Furthermore, they’ll appreciate that you warned them and prevented them from missing out on new opportunities.
There may be a problem with the address in a local business’ Google Business Profile, for example. Websites with 404 errors are also common.
It could also be that their contact form isn’t working.
Your advice can often be seen as a huge favor and could lead to an ongoing relationship. Then, once you’re recognized as a local SEO expert, you can earn referral business.
Don’t forget to keep your eyes open when you’re shopping for a haircut, a coffee, or a gift for someone you love.
Making the time to offer some free value when you notice a SEO issue could lead to a new client or referral.
2. Identify Businesses Investing In Marketing
A tight-budget client is often known to be the most demanding client in the marketing industry.
In marketing, getting more for less is often backward, not because you have a small budget.
Clients who are willing to invest in marketing to reach a larger goal are your ideal local SEO clients.
In order to achieve long-term growth, they want to put their marketing dollars to work.
As in the previous example, a simple oversight led to site security issues, but the business was otherwise optimizing its GBP (Google Business Profile) and using social media effectively.
Feedback was welcomed by the owner, and he saw the value in improving their website.
The following criteria should be considered when looking for local SEO clients:
Does their website have a responsive design? Does it appear to be updated regularly if so?
Social media posts are consistent for the business?
Pay-per-click advertising is the business’s strategy?
Blogs and content marketing are they active?
Is there any evidence that they have done any SEO?
Do they update their website with new deals, events, offers, etc.?
Is their local search presence optimized?
It is more likely that a company that invests in its marketing will be a great client.
Clients who understand the importance of marketing and participate in business growth are the ones you want.
If you find a local business that ticks off some of these boxes, contact them.
Free offers, such as an audit or a friendly consultation, could lead to a longer-term relationship.
3. Connect With Business Owners On LinkedIn
Professionals use LinkedIn to establish new relationships and find clients, making it a top business-to-business (B2B) platform.
The platform, however, is often abused by marketers who bombard users with cold pitches and spam.
You don’t want to be “that guy.”
You should instead use LinkedIn to cultivate genuine connections with business owners, so they are excited about working with you.
Here’s how to use LinkedIn to find local SEO clients:
You should optimize your profile. Your personal profile should include a professional photo. Put a tagline and an “about” section on your website. Get recommendations from past clients and peers to boost your profile.
Provide valuable content on your blog. Create posts that share value with your audience, such as videos, articles, and images. Business-related topics, stories, and issues should be discussed.
Connect with local business owners and agencies. Don’t mention your services, but feel free to introduce yourself. If you were meeting someone at a conference and shaking their hand, how would you feel? Please don’t pitch!
Follow-up should be nurtured. You should follow up with someone after they accept your Connection request. Observe their work, interests, etc., and ask them questions about them.
Comment or ask questions on niche-specific accounts. Send connection requests to other users following the same accounts as well.
Inbound marketing is all about providing value first.
Your users will begin to see you as the local SEO expert if you cultivate genuine engagement.
Offer to help the business owner solve a problem if you get far enough in the conversation.